Initial design inspiration: Beam advertisement which was displayed on 4 screens at Cannes Lions International Advertising Festival. We loved the idea of having the edges of the screens act as barriers or containers.
We asked ourselves how to iterate on the BEAM concept with 6 TV’s and integrate live action performance with interactive media. The first half of the show was designed in portrait mode and the second half in landscape. This presented a number of mechanical and technical challenges to overcome.
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Music arranged & composed by Kevin Shah, Tony Nuñez and Stephen Ridley*
Art Direction & Program Coordination: Tony Nuñez
Video Animation: Adam Adorno
Illustration: Maggie Chiang
Mobile TV design & fabrication: Jeff Doolittle and John Tallon
Media logistics: Jeff Doolittle, Tony Nuñez and Adam Adorno
Additional Animation: Nick Lai
*Original composition: “Prelude” by Stephen Ridley